Probe Group recognised as a Leader in the 2025 Frost RadarTM for Customer Experience Management in Asia Pacific

Frost & Sullivan has recognised Probe Group for the exceptional customer experiences we provide by including us in its Frost Radar^TM for Customer Experience Management in Asia Pacific. 18 companies were recognised for their market growth and technology innovation out of over 200 considered, with Probe Group being the only Australian company to be recognised.

Guided by our philosophy of being "Uniquely Digital, Naturally Human”, we have invested in proprietary platforms to deliver secure and measurable outcomes:

According to Frost & Sullivan’s report, “Probe Group is committed to empowering people, driving innovation, and harnessing technology to deliver meaningful experiences. The company emphasises building modern digital organizations by leveraging technologies to enhance and not replace the human touch. 

This has enabled it to deepen its understanding of local businesses and market challenges and deliver specialized services across multiple industries.”

Highlights from the report called out: 

• The development of Oration by Convai, our very own proprietary, cloud-based conversational AI and interaction routing solution that uses AI, advanced speech recognition, and supervised learning to better understand customer intent and create a more efficient and effective interaction.
• We have embedded AI-driven data enrichment into core workflows to enhance decision-making with accurate insights and recommendations and automate repetitive workflows to reduce errors and  increase efficiency. 
• We have strengthened our partnerships through collaborative proof-of-concept/proof-of-value projects to bring cutting-edge AI solutions into production.
• Our brands - Probe CX, Innovior, Convai, MicroSourcing, and Beepo - drive growth through their own unique services. 
• We have more than 19,500 employees across Australia, New Zealand, the Philippines, the United States, and India. 

Our client-centric approach is built on flexibility, transparency, and co-creation, and backed by long-standing client relationships and a focus on ESG initiatives (Environmental, Social, and Governance). Our co-creation models, which build modular solutions with clients, ensure long-term partnerships and alignment.

The Frost & Sullivan Institute’s Frost Radar^TM for Economic Development recognises the two key elements of Growth and Innovation. Across 177 countries with a nominal GDP at and above $1 billion, it assesses desire and capacity to foster democratic governance, enhance quality of life of their citizens, and ensure sustained economic development.