- Purpose, vision and values
- Values
Values
Our values guide our actions.
- Diverse, empowered and accountable
- Innovative and customer-obssessed
- Respect and empathy for all
The values that define us
Diverse
Our employees come from diverse backgrounds and expertise. We recognise their unique strengths and aim to place them in roles that align with their experience.
Empowered
We equip team members with the knowledge and experience they need to excel in their roles, allowing them to pursue their passions while providing valuable services to clients.
Accountable
We embrace individual responsibility, integrity and commitment to delivering on our promises.
Innovative
We aim to create an environment conducive to innovation by optimising processes and prioritising customer-driven improvements, considering digital technologies, artificial intelligence and organisational elements.
Customer-obsessed
We create a digital, technology-driven environment to improve customer and client experiences and boost employee job satisfaction. We aim to provide employees with valuable data, feedback and support.
Respectful
Everyone should feel able to be their true selves at work. However, there is a need for clear expectations and standards of behaviour in the professional environment.
Empathetic
We understand and appreciate the perspectives of our customers, clients and colleagues. This involves recognising and acknowledging the efforts and challenges of each team member in their roles.
Learn more about Probe Group's purpose, vision and values

Purpose
To consistently deliver meaningful experiences by empowering people, driving innovation and harnessing technology.
Vision
To be the digitally enabled, data driven, people led customer experience brand of choice.