- Purpose, vision and values
- Vision
Vision
To be the digitally enabled, data driven, people led customer experience brand of choice.
Vision ensures that everyone at Probe Group go about their roles with the same shared focus.
Our desired state
Digitally enabled
We aim to provide employees with valuable data, feedback and support and create a digital, technology-driven environment to improve customer and client experiences and boost employee job satisfaction.
Data driven
Probe Group uses customer data to help clients identify growth opportunities tailored to their unique business needs, ultimately empowering them to make informed decisions and drive their businesses forward.
People led
Our people create a positive client experience by emphasising personal engagement, accessibility and close relationships with clients.
Learn more about Probe Group's purpose, vision and values

Purpose
To consistently deliver meaningful experiences by empowering people, driving innovation and harnessing technology.
Values
We are diverse, empowering, accountable, innovative, customer-obsessed, respectful and empathetic.