Probe CX named winner of Frost & Sullivan 2025 Australian Customer Experience Management Services Customer Value Leadership Award.

Highlights from the report

Elevating Experiences by Empowering People, Driving Innovation, and Harnessing Technology

With decades of heritage, a growing workforce, and satisfied clients across various industries, Probe CX has established itself as a leader in digitally enabled, human-centric CX solutions. The company’s value lies in its ability to provide agile, flexible, and customized intelligent CX designs.

Innovation at the Core: Transforming CX Through Intelligence, Automation, and Co-creation

In today’s rapidly evolving CX landscape, innovation is no longer a differentiator but a prerequisite. Within Probe CX, innovation culture is embedded as a strategic pillar across every layer of the organization and is not a one-off initiative.

Client-centered by Design: Creating Seamless, Evolving, and Empowering Experiences

Probe CX sees the client experience as more than a touchpoint; it is a continuous journey of co-creation, delivery, and value evolution. From initial engagement to long-term partnership, the company’s customer life cycle strategy reduces friction to improve client maturity and provide enhanced outcomes.

Earning Trust, Building Loyalty: The Enduring Brand Power

Probe CX remains one of the most respected and trusted brands in Australia’s CXM services landscape. Over the years, the company has evolved into a transformation partner characterized by operational excellence and value-driven innovation.

We are proud to win such a prestigious award from such an esteemed judge - not just for what it is, but for what it says about us, our people and the clients who trust us..